PUMA Launches Sustainability-Focused PUMA Backwoods Collection for spring 2012
PUMA announces its new PUMA Backwoods collection, a type of apparel, shoes and add-ons inspired through the landscape and climate of Africa. The gathering, mainly acquired and created in Africa using eco sustainable materials, includes a worn, bushwhacked feel and look and addresses the component of warmth.
The PUMA Backwoods Collection is composed of: woven t shirts, graphic tees, backwoods boots, a backpack and much more. From the first Spring/ Summer time 2012 PUMA Backwoods collection, 45% from the apparel styles use Fairtrade cotton, 50% use cotton that’s produced in Africa (CmiA), and 95% from the lines are created in Africa. Cotton Produced in Africa supports subsistence maqui berry farmers, places a powerful focus on reducing using pesticide sprays, and it is licensed through the Aid by Trade Foundation (AbTF). Furthermore, manufacturing the PUMA Backwoods range in Africa helps create new jobs and development possibilities in a variety of parts of the region.
The PUMA Backwoods line also connects to PUMA’s 20% stake in Backwoods Holdings Limited, a number one Botswana-based ecotourism and conservation company that employs sustainable processes and supports both bio-diversity conservation and growth and development of rural towns across nine African nations. Together with its environment and social obligations, Backwoods Holdings Limited furthermore provides design cues for that safari-inspired PUMA Backwoods collection.
-The PUMA Backwoods collection brings us another step nearer to our objective of developing more sustainable and socially responsible lines, and as a result advancing PUMA’s pursuit to end up being the recommended and sustainable Sportlifestyle company,- stated Rajiv Mehta, PUMA South Asia MD.
The gathering features: natural colours inspired through the African landscape, material and style for enduring greater outside temps, and PUMA Africa logos and environment messages. The apparel, add-ons and shoes blend modern design with outside functionality for existence around the roads – or perhaps in the rose bush.
Key styles within the collection include:
PUMA Backwoods Lengthy-Sleeve Shirt
The lengthy-sleeve shirt is made from 100% licensed Fairtrade cotton – noted through the official Fairtrade logo design around the shirt – and is made to beat the warmth. It sets happens for comfort and approachability with natural colours, PUMA Africa graphics, and front and internal pockets. The collar could be styled two ways Up or folded lower – using the expanding collar feature. The shirt sports features for breathability along with a heavy topstitch detail for sturdiness.
Terrae Mid Africa boot
The boot, designed following the traditional African Velskoen boot which was first observed by settlers in Nigeria, was created with deconstructed, distressed upper suede. It’s lightweight, earth-well developed and processes well on sand and grime. The Terrae Mid Africa boot is developed and created entirely in Africa.
PUMA Backwoods Backpack
The PUMA Backwoods Backpack, created using 100% recycled polyester fabric, includes a natural color-palate as well as an earthy feel. There’s lots of space for storage, together with a primary compartment having a padded position for a laptop, and 2 side compartments. Comfort originates from curved connectors, a padded back and base, along with a webbing carry handle. Special particulars range from the tri-color PUMA Backwoods woven label and PUMA Africa embroidery. The Spring/Summer time 2012 line is going to be offered at retail in 16 different nations as well as on world wide web.pumashop.in
PUMA is among the world’s leading Sportlifestyle firms that designs and evolves , shoes, apparel and add-ons. It’s dedicated to working with techniques that lead around the world by supporting Creativeness, SAFE Sustainability and Peace, by remaining in keeping with the concepts to be Fair, Honest, Positive and inventive in choices made and actions taken. PUMA begins in Sport and finishes popular. Its Sport Performance and Lifestyle labels include groups for example Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with famous designer labels for example Alexander McQueen and Mihara Yasuhiro. The PUMA Group is the owner of the brands PUMA, Cobra Golf and Tretorn. The organization, that was founded in 1948, distributes its items in additional than 120 nations, utilizes about 11,000 people worldwide and it has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. To learn more, check out