Before we get into consider the four major content ideas of motivation produced by the advocates, it’s thus vital to possess a general knowledge of what content ideas are to begin with. Hence so, the information ideas also called the -needs theories’ derive from the requirements of the people. Quite simply, these ideas essentially explain why the requirements of the humans keep altering overtime thus focussing around the specific factors that motivate them. In so doing, the things they attempt to explain would be that the needs from the people should be considered, and therefore be satisfied to be able to motivate them. To state, if these needs from the people aren’t met or satisfied, then it’s unlikely the individuals will be motivated to do the duties to be able to satisfy the objectives and goals. With that said, let’s now take a look at each one of the four content ideas individually.
Maslow’s Hierarchy of Needs Theory
The Hierarchy of Needs theory is among the four major content ideas produced by Ibrahim Maslow around 1943. This theory is dependant on the very fact that it’s the unfulfilled needs leading to motivate the people. Additionally, it offers an understanding to why the requirements of the people keep altering overtime and the significance of determining what every single person is after when it comes to their demands. It is because, it most likely gives a look to exactly what are the person needs that has to be met, to be able to motivate them. With that said, Maslow recognized five amounts of needs that are essentially the,
Self Actualization ( level 5 – greatest level)
Self Confidence ( level 4 )
Social belonging & Love needs (level 3)
Safety ( level 2)
Physiology ( level 1)
Based on Maslow, these five amounts of needs need to be satisfied when the people should be motivated. Quite simply, it’s stated to think that motivation is thus driven by the presence of these unhappy needs, intending to state that unless of course they’ve satisfied their demands you will find motivated to do this. However, his idea was that to be able to motivate the people the very first greater degree of needs need to be satisfied before a higher level of needs. And just when the lower degree of needs are satisfied a higher level of needs will behave as a motivation. For instance, an individual who is dying of hunger will in the beginning be motivated to fulfil his hunger by generating wages/salaries . But when his fundamental needs are satisfied, this will no more behave as a motivation , but after that it is just the 2nd degree of needs like a good and safe working atmosphere etc which will result in motivate him. To state, Maslow stated the truth that satisfying the person needs is really a step-by-step procedure that should follow in the cheapest level towards the greatest degree of needs and just satisfies one degree of needs at any given time.
Herzberg’s Two Factor Theory
Herzberg’s Two factor theory is yet another major content theory that concentrates on the person needs of those. Based on Herzberg, he essentially recognized two separate categories of factors which had a powerful effect on motivation. His first number of factors were the hygiene factors which comprised of things for example working conditions, quality of supervision, salary, status, company guidelines and administration. What he often thought was the truth that hygiene factors strongly affected feelings of dissatisfaction among employees thus paving method to modify the job performance. Also, he went directly into state that the existence of these factors won’t motivate the workers as a result, but instead it’s important to achieve the hygiene factors right to begin with when the employees should be motivated. What really meant with this was that, if these hygiene factors aren’t contained in the business then it’s less than easy to motivate the workers thus since it is these factors that behave as the reason for motivating factors to work. For instance, with no good and safe working atmosphere it’s no use giving responsibility for an worker because the likelihood of motivating him are extremely low.
With that said, the 2nd number of factors recognized were referred to as motivating factors which comprised of things such recognition, achievement, responsibility, interesting job and advancement to greater level tasks as and growth etc. Herzberg thought the motivating factors do satisfy employees that will eventually result in worker motivation. But also, he entered state that to ensure that the motivating factors to do something there need to be the hygiene factors present.
Alderfer’s ERG Theory
The ERG theory is yet another type of content theory produced by Alderfer. This is in line with the needs from the people. To state, the ERG theory was suggested thus thinking that it’ll essentially overcome the restrictions from the Maslow’s hierarchy of needs theory. However, that as well is by means of a hierarchy only composed of of three levels. Quite simply, unlike the Maslow’s theory that has five amounts of needs the ERG theory has simplified the amount of person needs directly into just three levels. The 3 amounts of needs recognized by Alderfer are,
Existence ( Physiological & Safety needs)
Relatedness ( Social & Exterior Esteem needs)
Growth ( Internal Esteem & Self-Actualization needs )
Alderfer essentially reduced the amount of levels in the hierarchy thus mixing each one of the levels together. Quite simply, the very first level in the hierarchy was created by grouping both physiology and safety needs together. He then combined the social and exterior esteem needs because the second level and last but not least the interior esteem and self-actualization needs because the third and final level. However, he entered state that the very first degree of needs that is existence have the priority within the other two amounts of needs. And therefore, an order from the needs might not exact function as the same for those people and therefore could rather change with respect to the individual. It does not always happen the people are motivated to fulfill the low level first to be able to go one stage further as with the Maslow’s hierarchy of needs theory. For instance, thoughts is broken motivated to do the duties due to his requirement for recognition is satisfied instead of for any safer working atmosphere. Unlike Maslow’s hierarchy, the ERG theory enables for various amounts of must be went after concurrently. He further entered state that, based on his theory the people may be prepared to satisfy a greater degree of needs and individuals who’re not able to fulfill that much cla ( frustration regression process) will ultimately be frustrated and turn to fulfill the lower level that appears to become a lot more simpler to fulfill to be able to motivate them. This can motivate the people at the moment with the expectation they could fulfill the greater level within the occasions in the future. Such situations, it’s thus essential for the companies to recognize this and enable them to fulfill the lower degree of needs to be able to motivate them.
McClelland’s 3 Needs Theory
The Three Needs theory also called the Acquired theory or even the Learned theory, is yet another content theory produced by McClelland around 1961. Such as the other content ideas, this theory can also be in line with the needs from the people. In the theory, what McClelland attempts to explain is always that motivation of the individual could essentially derive from three dominant needs. The 3 dominant needs recognized are,
The requirement for achievement
The requirement for energy
The requirement for affiliation
Based on McClelland, human motivation is thus centered by these 3 needs. Quite simply, some people will search for tasks that can help these to achieve something, paving method to motivate them. Likewise many others may require energy plus some may search for affiliation. However, also, he entered state that despite the fact that each one of these needs can be found in every single individual, there’s essentially one need that rules the people if this involves many people. For instance, a person may wish to achieve some things, may wish to maintain good relations with other people but simultaneously, a lot more than other things they might want lead others to be able to motivate them.
With that said, the requirement for achievement essentially means the extend that a person really wants to perform tasks which are difficult and even challenging. To state , to be able to motivate a person with an excuse for achievement they most likely need to be given difficult and challenging tasks. They’ll essentially visit achieve goals which are challenging and realistic. Quite simply, what they demand is success and positive feedback, eliminates both low-risk and-risk situations, and like to operate alone instead of inside a team along with other high high achievers. This way, they are usually motivated when they occur to believe the duties they’re provided to perform truly are challenging.
Likewise, people with the requirement for energy will essentially wish to lead others. This might be two sorts intending to say personal and institutional. . Quite simply, some people will search for personal energy as the other may require for institutional energy. People with an excuse for personal energy will thus wish to direct and influence others. What really mean with this is the fact that, if they’re not permitted to guide others they most likely is going to be p-motivated. Stating that, people having a high requirement for institutional energy really wants to organize the efforts of others for the prosperity of the business. For instance, people with the requirement for institutional energy may be motivated if they’re supplied with status oriented positions, managing posts and leadership.
And also to say, people with the requirement for affiliation essentially search for good, friendly social associations with other people. In other people words, they demand to seem like that they’re recognized by others and loved by others, they essentially make an effort to maintain good associations by means of trust and understanding, they like cooperation a lot more than competition, Consequently, people having a high requirement for affiliation do would rather work together and operate in customer support conditions that will result in motivate them.
And lastly, it ought to be stated that all the content ideas derive from the truth that to be able to motivate the folks their demands need to be satisfied or satisfied. Individual need do change from one person to a different, which is the reason why you should understand these ideas correctly to be able to motivate the people effectively.